Red Apples is a motion graphic short film created to present Ahzul’s innovative copy-testing methodology for more accurate and insightful marketing research.
The core metaphor centered on making precise comparisons, “red apples to red apples”, instead of unrelated products, highlighting the importance of direct, fair, and relevant benchmarking in marketing analysis.
2019
Motion Designer & Illustrator
Concept Development, Illustration, Motion Graphics, Video Production
The goal was to design a five-minute animated film that could serve as both an introduction to the methodology and a central asset for creating smaller, targeted clips. The narrative emphasized clarity, using the brand’s graphic simplicity to make the content accessible while reinforcing the comparison metaphor visually.
The final piece was a fully illustrated and animated short film produced entirely in After Effects, combining clean lines, shape-building sequences, and graphic cutouts to highlight key messages.
The animation’s structure was designed to allow seamless editing into smaller, standalone clips for varied communication needs, ensuring the methodology could be explained in both long-form and bite-sized formats.
The project successfully translated a complex marketing concept into a visually engaging and easy-to-understand story, becoming a core communication tool for the brand.
Red Apples is a motion graphic short film created to present Ahzul’s innovative copy-testing methodology for more accurate and insightful marketing research.
The core metaphor centered on making precise comparisons, “red apples to red apples”, instead of unrelated products, highlighting the importance of direct, fair, and relevant benchmarking in marketing analysis.
2019
Motion Designer & Illustrator
Concept Development, Illustration, Motion Graphics, Video Production
The goal was to design a five-minute animated film that could serve as both an introduction to the methodology and a central asset for creating smaller, targeted clips. The narrative emphasized clarity, using the brand’s graphic simplicity to make the content accessible while reinforcing the comparison metaphor visually.
The final piece was a fully illustrated and animated short film produced entirely in After Effects, combining clean lines, shape-building sequences, and graphic cutouts to highlight key messages.
The animation’s structure was designed to allow seamless editing into smaller, standalone clips for varied communication needs, ensuring the methodology could be explained in both long-form and bite-sized formats.
The project successfully translated a complex marketing concept into a visually engaging and easy-to-understand story, becoming a core communication tool for the brand.
Red Apples is a motion graphic short film created to present Ahzul’s innovative copy-testing methodology for more accurate and insightful marketing research.
The core metaphor centered on making precise comparisons, “red apples to red apples”, instead of unrelated products, highlighting the importance of direct, fair, and relevant benchmarking in marketing analysis.
2019
Motion Designer & Illustrator
Concept Development, Illustration, Motion Graphics, Video Production
The goal was to design a five-minute animated film that could serve as both an introduction to the methodology and a central asset for creating smaller, targeted clips. The narrative emphasized clarity, using the brand’s graphic simplicity to make the content accessible while reinforcing the comparison metaphor visually.
The final piece was a fully illustrated and animated short film produced entirely in After Effects, combining clean lines, shape-building sequences, and graphic cutouts to highlight key messages.
The animation’s structure was designed to allow seamless editing into smaller, standalone clips for varied communication needs, ensuring the methodology could be explained in both long-form and bite-sized formats.
The project successfully translated a complex marketing concept into a visually engaging and easy-to-understand story, becoming a core communication tool for the brand.